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Director of Marketing and Communications
United Way in Gulfport, Mississippi
 
 
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Date Posted 05/13/2020
Category
Philanthropy-Communications/PR
Employment Type Fulltime
Application Deadline Open until filled
 
 
 
 
 

Position Summary:

Responsible for planning, implementing, monitoring and evaluating United Way of South Mississippi’s (UWSM) image and identity in the community. The position works 25% of the time at Gulf Coast Community Foundation for their marketing needs.

Reports to: CEO

Supervises: N/A

Position Classification: F/T, salaried, exempt

Responsibilities:

• Supports the marketing needs of all UWSM committees as needed and requested.

• Develops sufficient committees to implement marketing plans. Committee members will come from both the Board of Directors and community volunteers.

• Supports Resource Development. All marketing/communications efforts coordinated with CEO.

• Speaks at donor companies as requested

• Attends community events as requested.

• Works with all media (social media, television, radio, print, advertising, graphic design, outdoor advertising).

• Coordinates the productio nof the annual campaign video.

• Designs and develops all campaign literature/materials and pledge forms.

• Develops communications kits.

• Shares responsibility in organizing all campaign related events.

• Leads the coordination and implementation of the annual dragon boat fundraiser.

• Prepare and distribute eNewsletters and eCommunications.

• Responsible for protecting United Way brand in accordance with United Way Worldwide.

• Year-round marketing of UWSM through social media, television and other outlets as required or requested.

• Develop and prepare human interest stories

• Distribute regular community surveys to evaluate UWSM perception, performance, etc.

• Development of a crisis communications plan.

• Design and prepare Annual Report.

• Other duties assigned.

• Manage content on www.unitedwaysm.org

Qualifications:

• College degree in Marketing or related field

• Proficient with all types of social media

• Excellent oral, written, and interpersonal skills.

• Outstanding public speaking skills

• Microsoft office products, Adobe suite, and database experience.

• Be a stellar representative of UWSM

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