The purpose of this role is to help end factory farming. The post holder will contribute by managing and executing our US digital fundraising and individual giving activity, from donor acquisition to engagement and ongoing stewardship. This role is responsible for maximizing supporter lifetime value and increasing year on year net income from our digital fundraising and individual giving program in the USA.
DIGITAL FUNDRAISING – 40% • Develop, implement, and improve digital fundraising campaigns to acquire, engage, cultivate, steward, and upgrade donors through all digital channels (email appeals, webpages, social media, mobile, online content monetization, and other creative outlets) with a goal of maximizing long-term revenue in line with the Global Fundraising Development plan • Ensure excellent supporter engagement strategies are in place for acquisition, conversion and retention • Ensuring segmentation and data are handled in line with global procedures and guidelines.
SUPPORTER STEWARDSHIP – 30% • Manage thanking, banking, and donor stewardship to increase individual giving and improve donor retention, with a key focus on growing a regular giving donor base • Cultivate prospects and re-engage lapsed donors through digital fundraising tools, and initiate strategies to foster higher giving levels • Develop and carry out a standardized digital fundraising calendar and procedures for members to receive regular strategic communications, giving opportunities, and effective stewardship.
INTEGRATED PUBLIC CAMPAIGNING & FUNDRAISING – 10% • Work with Public Engagement, Food Business, and Operations teams to ensure the cohesive implementation of appeals and stewardship across departments and channels • Develop and test creative new initiatives and innovative concepts for online giving, including video storytelling • Work closely with Head of US Public Engagement to set, test, track, and report performance benchmarks across all digital fundraising channels • Work with Public Engagement team to ensure the digital fundraising journey is a positive user experience, and maintains the Compassion in World Farming brand.
REPORTING AND ANALYSIS – 10% • Frequent reporting against set targets and KPIs • Analyzing fundraising data to continuously ensure the most efficient/highest ROI investments.
LEGACY FUNDRAISING – 5% • Reactive support and delivery of the National legacy fundraising program. OTHER – 5% • Notifying the matrix manager of any potential mid - or major donors • Proactively sourcing the opportunities to enhance the program; whether they be in analyzing supporters and donors, market research, media opportunities, or other • Proactively engaging with the International Fundraising team on upcoming opportunities and challenges • Ensuring data privacy compliant fundraising in the US, in line with EU-US Privacy Shield and GDPR.
Please briefly answer the following questions and send along with your resume & cover letter to firstname.lastname@example.org
1. Why do you want to work at CIWF?
2. What relevant experience do you have to succeed in this role?
3. To what do you attribute your past successes?
4. What are your salary expectations?
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